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From Digital Lyceum Wiki

It is necessary to own land in Second Life, or work with someone who does, in order to stream media. A movie can be assigned to a parcel of property by using the following steps.

1) Upload the movie to a server.

2) Create a screen. I use a simple Prim Box measuring 8.000 X, 0.0100 Y, 6.000 Z.

3) Assign it a unique texture in the 'Texture Tab'. Be sure not to use this texture anywhere else in the scene.

4) Right clicking the land and choose 'About Land > Media Tab'.

5) Click 'Replace this texture:' and choose the texture that you assigned to the screen.

6) Type the absolute URL in the 'with content from this URL' field.

I used a streaming QuickTime format for non-live movie streams. In order to broadcast a live web cam stream you will need to set your server up as reflector. This means the the broadcast will be sent to the server and individuals will view the broadcast from the reflector. This is different than the peer to peer model used in typical web conferencing technology such as Skype or iChat AV and allows many simultaneous viewers. I used QuickTime Broadcaster to support the broadcast. This approach is robust and versatile. Although the stream reflector was setup at Emerson College. I was able to Broadcast and view the broadcast in Second Life using Art Interactive's wireless network on my G4 laptop. It is easy, stable and mobile.